CONTENT THAT MOVES Geist is an Emotional Content Agency producing spirited brand messaging for a mobile-first world. Learn More

Our Story

Advertising’s purpose is to build a brand and thereby increase sales. Scientists have proven that advertising is most effective when the marketing collateral engages a viewer emotionally - when the content makes one feel something. If consumers are emotionally engaged, then they remember. And when they remember, the brand stays top of mind, driving consumers to action.

Geist creates intelligent, emotive content that ultimately satisfies business objectives. We do this with a small core team and a large network of marketing, advertising and production professionals, in order to meet accommodate budgetary and timeframe requirements. Because we’re lean and agile, we can. Our clients range from start-ups to the biggest of corporations.

Put us to the test - book a free consultation today.

DIVISIONS

STRATEGY

Strategy plays an integral role in all successful marketing campaigns. We start with insight and research to identify unique opportunities and then implement marketing strategies that are geared to maximise ROI for businesses, by developing brand stories that drive customers to action.

VIDEO

From content strategy to video production and distribution. We care about content that moves. TVCs, animated explainer videos, educational content, how-to and tutorial videos, event documentation and brand films.
www.geistvideo.com

NEURO

95% of a consumer’s decision-making process is based on subconscious stimuli. You’re not going to get that info out of an ordinary focus group. We use neuroscience for all kinds of things; from creative engagement to content development, product development to consumer research.

BRANDS

Some of the brands we’ve had the pleasure to work with

Standard Bank
Remy Martin
Travelstart
Coca Cola
Old Mutual
Seeff
The Botanist
Bruichladdich
Book Dash
Greeff Properties
Varsity Sports
Neural Sense
EM Guidance
Saatchi
Cloudrain
Barclays
Rugby 365
Shyft
Rawson
Seedstarsworld
Famous Brands
SBU
ESnell
Cointreau
Zando
Bio Sculpture

OUR TEAM

GEORGE LE ROUX

FOUNDER / CEO

SHERAAN AMOD

DIRECTOR

CHARLIE VAN ROOYEN

CREATIVE DIRECTOR

PRINCESS KABEYA

CREATIVE MANAGER

KYLE TAPPER

ACCOUNT EXECUTIVE

RORY WANSELL

RESEARCH & DEVELOPMENT

MANNI FERREIRA

PRODUCTION MANAGER

Blog

Supercharged content marketing tips from some of the UK's brightest start-ups

Supercharged content marketing tips from some of the UK's brightest start-ups

June 07, 2018

In All Marketers Are Liars, Seth Godin explains why great marketers don't talk about features or even benefits. Instead, they tell a story – a story we want to believe and buy into. If you're keen to tell your own story and attract people to your business, then content marketing is where it's at.

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The Attention Economy: Why Marketers Are Killing, Not Capturing, Attention

The Attention Economy: Why Marketers Are Killing, Not Capturing, Attention

May 31, 2018

There’s a principle in economics that lies at the heart of how the entire economy works: scarcity.

Scarcity is the simple concept of something being in short supply. It’s the idea that there is not enough supply of some resource to meet the demand of that resource.

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Emotional Advertising: How Brands Use Feelings to Get People to Buy

Emotional Advertising: How Brands Use Feelings to Get People to Buy

May 22, 2018

Ads that make people share and buy can usually be summed up in one word: emotional. That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions -- and that emotional responses to ads are more influential on a person’s intent to buy than the content of an ad.

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Contact

+27 (21) 422 0659
hello@geist.co.za
3rd Floor, 114 Bree St, Cape Town, South Africa 8001

Let’s work together